Search Engine Optimization (SEO / SEM)

The New Art and Science of Marketing . . . Search Engine Optimization:

As an active member of the HTML Writers Guild and SearchEngineNews.com I have made a devoted effort to maintain and upgrade my skills in the tools and techniques of search engine optimization (a.k.a. SEO). The new art and science of marketing requires an understanding of traditional marketing principals combined and / or aimed at improving search engine ranking. Link building strategies, keyword research, title definitions, web analytics, and more are all part of my repertoire of SEO services clients can expect to be performed with integrity and professionalism.

The journey of being an SEO Specialist and a Web Designer requires an intimate understanding of what looks pretty to website visitors is not always what gets your website ranked highly on a search engine results page. The key is design that is both user friendly and search engine spider friendly simultaneously. So in no uncertain terms the new art and science of marketing is mastering the art and science of search engine marketing (SEM). For example clients participating in a Chamber of Commerce positively need to make sure the Chamber is listing their website on the Chamber's website. The long term goal is obviously potential buyer traffic.

Clients can naturally expect more high priority prospects being driven to their website utilizing my content management and free-lance copywriting services to develop articles strategically published across allied websites and offline print and media outlets.